Establishing brand principles that really capture a lived and shared experience was the first step in Neocon's cultural journey. The Neocon Way was born out of our aim to provide a mutually beneficial and successful experience for our clients, partners, investors, and staff. Through a cultural interchange amongst Neocon executives and staff worldwide, the Neocon Way was created. Deep empathy for different points of view, complete openness, and a great deal of mutual trust were all necessary for this process.